Merry Christmas

It’s nearly here, so I want to wish you a very Happy Christmas.

My Christmas Quiz is back. And it’s testing how well you know your Christmas lyrics. How many of the ten questions on the card can you answer?

Click here to see it in a larger format.

Happy Christmas!

Just send me your answers. For every entry I receive (right or wrong) I will give £2 to SOFII*, and at 5pm on Thursday 22nd December I will draw one name from all those who get the most right answers and donate £50 to a charity of their choice.

Just email me (or use the Contact Me link) with your guesses.

Enjoy the quiz. And I wish you and your loved ones a very happy and peaceful Christmas and New Year.

Roger

P.S. If you want to know the answers I will post them before Christmas – be sure to sign up to make sure you get them.

* I have chosen SOFII again this year as they provide an invaluable resource to all us fundraisers. Our job is to inspire donors and SOFII makes this a little easier for all of us. Much as I love them, I need to limit my donation to them to £200, but please do enter to make sure we get there.

Christmas wishes and answers

Thank you to everyone who entered the Christmas quiz this year.

Firstly an apology. There were actually 13 bands / artists in there. No-one spotted my mistake, which meant that anyone who spotted 12 was entered into the draw (but more on that later). To put you out of your misery, the 13 were:

Danny Williams (no, not the Reading midfielder who scored a fantastic volley on Saturday!) who was no. 1 in 1961 with Moon River

Slade with the brilliant “Merry Christmas Everybody” in 1973

Mud, with “Lonely this Christmas” in 1974

Queen. “Bohemian Rhapsody” was no. 1 in 1975 and again in 1991 – the year Freddie Mercury died

The Beatles, who had four Christmas number ones… “I want to hold your hand” in 1963; “I feel fine” in 1964; “Day Tripper” / “We can work it out” in 1965 and “Hello, Goodbye” in 1967

Wings who were no. 1 in 1977 with “Mull of Kintyre” / “Girls’ School”

St Winifred’s School Choir (sorry for reminding you) with “There’s No One Quite Like Grandma” in 1980

Boney M who were no. 1 in 1978 with “Mary’s Boy Child – Oh My Lord”

Benny Hill with “Ernie (The Fastest Milkman in the West)” in 1971

East 17 who were no. 1 with “Stay Another Day” in 1994

Cliff Richard, who was no. 1 with “Mistletoe and Wine” in 1988 and with “Saviour’s Day” in 1990

Band Aid who were no. 1 in 1984 with “Do they know it’s Christmas”…

… which kept our 12th, “Last Christmas” by Wham!, off the top spot.

Well done to those who got all 12. And apologies if there is a bias towards older records – I guess I’m showing my age!

Thank you to everyone who entered. There is a donation of £200 on its way to SOFII as you read this. Especially well done to Phoebe from the Galapagos Conservation Trust who spotted 12 and was the first out of the hat. She gets £50 to donate to any charity she chooses.

Have a happy Christmas everyone, and here’s hoping your 2016 is fun, successful and healthy.

Roger

Happy Christmas, and my Christmas Quiz

2015 has been quite a year for UK fundraisers, and as it draws to a close I hope you are all looking forward to a very Happy Christmas.

As you know, every year I run a Christmas quiz, raising money for SOFII. This year it’s a word-search – what could be simpler? Simply look in the tree below and find as many of the bands and artists that have had a UK Christmas no 1 hit (they might be written forwards, backwards, up, down or diagonally). There are 11 in total, plus another band that would have had one but for BandAid (there’s a clue!).

Can you spot the 12 bands and artists?

Can you spot the 12 bands and artists?

For every entry I receive I will donate £1 to SOFII*. And at midday on Christmas Eve, I will draw, at random, one entry from those that have got them all right and they will win a £50 donation for the charity of their choice.

Just email Christmas@RogerLawsonConsulting.com with your guesses.

I hope you enjoy the challenge – good luck! And please do pass this on to colleagues and friends to increase their chances of winning too.

With very best wishes for Christmas and for 2016.

Roger

PS For those of you that don’t get all 12, I will blog the answers on Christmas Eve.

* Why SOFII? Because at these times when we all need to be more creative in the way we inspire donors, it provides the most fantastic resource. For free!

Happy Christmas… The answers

It’s nearly Christmas, and the draw has been made.

Congratulations to George Overton of the Pilgrimage Trust who was the first all correct entry out of the hat. He wins £50 for his favourite charity. And thanks also to all the other entries – £200 is on it’s way to SOFII.

There were a lot more correct entries this year, but to put some of you out of your misery here are the answers. (From top and left to right):

Noel – there’s no L in there. Geddit? For those who guessed ‘Christmas Alphabet’ I can see where you were coming from, but it wasn’t quite the whole alphabet.

12 days of Christmas. Again, I liked a couple of entries that suggested ‘I Wish it Could be Christmas Everyday’ if only because it’s a great song!

I’m Dreaming of a White Christmas

All I want for Christmas is You

(Walking in a) Winter Wonderland

The First Noel

All that remains is to wish you all a very happy Christmas and a successful and healthy 2015. I’ll be planning next year’s quiz!

Roger

Happy Christmas

I hope 2014 has been successful and happy and that you are looking forward to 2015.

I’d like to wish you and yours a very happy Christmas and New Year.

You may know that every year I run a little Christmas Quiz with my Christmas card and best wishes. Apparently I made it a little difficult last year so I hope this year’s is a little easier. All you have to do is work out the clues which loosely lead to six Christmas songs.

Christmas card 2014

When you think you know the answers, email them to me. For every entry I will donate £1 to SOFII (because it is a brilliant resource for fundraisers – up to £200). In addition, on Christmas Eve I will draw one name out of a hat from those that get all six right and they will win £50 to donate to a charity of their choice. So please do pass this on to your colleagues and friends.

Enjoy the puzzle and good luck!

And make sure you’re signed up to this blog to be the first to have the answers delivered to your in-box in time for Christmas.

With very best wishes for a very merry Christmas and a happy and successful new year.

Roger

Loyalty driver 1: Personal connection (pt 2)

In the first part of this blog I wrote about how important increasing a donor’s loyalty is – the way they feel about your charity. This is the ultimate goal in relationship fundraising and to do it we need to know what drives loyalty. As a starting point I wrote about how important personal connection is to that.

That’s all well and good if you’re a university, a health related charity or a local cause. But what, I have been asked, can you do if you’re not one of these? Is it still relevant?

Yes!

Because your job is to create a connection between the donor and your cause or, better still, your organisation – an emotional link to give them a reason to believe that your charity is important to them personally.

Of course, you can’t just create a new cause, but can you present your work differently?

Can you make your appeal local?
Macmillan London appealRecently I received two appeals from national charities. Macmillan Cancer Support asked me to support their services in London. Now I don’t live in London, so I have to question their targeting, but if I did then they would have an appeal that is relevant for my family and my community – the people that I love.

Woodland Trust making it local to meAt a similar time the Woodland Trust proved they have better targeting by asking me to support the creation of a new Centenary Wood (to commemorate the centenary of the start of World War 1) just up the road from me. I enjoy walking outdoors, love woodland and (although they didn’t know this) earlier this year I visited the WW1 battle fields in The Somme and Ypres. For a national charity, I now have a local connection. And when I’ve visited the Centenary Wood (as I certainly will) I will have a personal experience.

Can you create a connection between the donor and the beneficiary?
I’ve talked before about the Baby Boxes for Bosnia campaign I ran for Feed the Children in the 1990’s. Besides being a brilliant ask, we gave people the chance to write a message of support – messages that we read.

Some of the most touching were from mums, writing to other mums that they’ll never meet or know. “I don’t know what it’s like to live in a war zone, but I do know what it’s like to have a young baby” started one mum on her message. This wasn’t just an international aid charity helping people in a far away country, she felt a personal connection to the mum receiving the box.

Be creative
Not everyone has the direct experience of ill-health, abuse or poverty (or whatever your cause is), but I’ve been involved in successful appeals asking farmers and teachers in the UK to give to farmers and teachers in Africa and medical professionals to provide medical kits for flying doctors.

Or maybe you need to create a product that links something we all do every day to your cause. I love the fact that I can twin my toilet with one in Burundi or Bangladesh.

It’s up to you. Don’t just give up and say my cause isn’t relevant. Think about your donors, your cause and your beneficiaries. Find what they have in common and get creative.

Your donors’ loyalty depends on it!

Christmas challenge – the answers

 

So Christmas is over. And if you spent it wondering what the answers were for the challenge then apologies. As one of 10’s of thousands of people who had 48 hours with no power and no phone signal until Christmas Day evening, I couldn’t get the answers out.

But I hope you all had a fantastic day, and now I can put you out of your misery.

The 10 worst Christmas songs ever are…

Christmas In Blobbyland
OK, the easy one. Everyone got this. I couldn’t find the lyrics anywhere online so I listened to it over and over on Youtube writing down the lyrics as it played. A horrible way to spend an afternoon.

All I want for Christmas is My Two Front Teeth
Another easy one.

Mistletoe and Wine
We’re spoilt for choice with Cliff Richard songs, but I limited myself to one to stay on the right side of my wife’s mum – the world’s biggest Cliff fan. (She’s never forgiven me missing Cliff sing on a rainy day at Wimbledon when, instead of being in my Centre Court seats, I was in the bar.)

Feed the World / Do They Know It’s Christmas?
How can a fundraiser hate the song that changed the way music can raise money? One, it kept Wham! (Last Christmas) off the number one spot. Two, I just don’t like it!

White Christmas
A classic, but I’ve heard it too many times. And what’s with the whistling in the middle?

All I Want for Christmas Is You
Last year I put this in my top 10 songs as, although it’s sung by Mariah Carey, it’s a great pop song. This year it’s in my worst 10 as, although it’s a great pop song, it’s sung by Mariah Carey! Harsh, but true.

Peace On Earth / Little Drummer Boy
This also made my favourite 10 last year. As I put my worst 10 list together a few weeks ago, I decided I didn’t like it. And a few weeks later I think I do. I can’t make up my mind, but well done on everyone getting it right!

Walking in the Air
The Snowman. It’s beautiful, but I’m afraid I just never really got it.

Do You Hear What I Hear?
The tricky one. My teenage daughter, with the help of Google, was the only person to get this right.

Rockin’ Around The Christmas Tree
Mel Smith was a fantastic comedian, and sadly died too young this year. I’m sorry to say this wasn’t his finest hour. Another charity record (Comic Relief) record condemned! Funky pie, anyone?

Actually, in researching this list I discovered many truly dreadful songs that I’d never even heard of before: John Denver with the wise words, “Please Daddy (Don’t get drunk this Christmas)”; Elmo and Patsy singing “Granny Got Run Over by a Reindeer” and other contributions by The Cheeky Girls, Crazy Frog and Alvin and the Chipmunks. They almost make Mr Blobby sound OK.

Thank you so much for everyone who entered, and for all the comments and fun that was had. A donation for £200 is on its way to Sofii.

And massive congratulations to everyone who got 8 out of 10 as you had the highest scores (except my daughter who spent far too long on it and cheated, so is disqualified!) The first to be selected at random from these people was Duncan Batty, Head of Fundraising & Development at Sheffield Hospitals Charity who now has £50 to give to the charity of his choice.

Well done Duncan!

So that’s it for another year. But don’t worry, I’m already thinking of something fiendish for Christmas 2014!