On Friday I blogged about my frustration about Greenpeace’s failure to follow up the brilliant IceClimb campaign with any asks for those people who had engaged with it. Whilst I loved the IceClimb, Greenpeace has missed a tremendous opportunity to develop my support, and that of others immediately following then.
Two hours later, I received an emailed ask from Victoria Henry (one of the climbers). I’d love to think that everyone at Greenpeace read my blog and that it changed their approach to integrating fundraising into their campaigns, but maybe it was just a coincidence. But I thought it only fair to update my thoughts here.
The first point, that it was too late, was made last week. Enough said.
I love the fact that the email was from Victoria (or Victo, as she signed off) rather than some faceless job title. I love the fact that she shared her fears, her sleepless night, her aspirations and the way she felt what she read the tweets from people like me. It was very personal, added emotion to the email and allowed me to feel part of it again.
I wish there had been an image… of Victoria at the top of the Shard to remind me of the drama. Or a video, that would really have brought it back to me?
I liked the fact that it reminded me of the main issue – Shell’s plans to drill in the Arctic and Greenpeace’s determination to keep the campaign going for as long as it takes. But maybe there was a bit too much of that.
But my biggest disappointment is the ask. It simply asks: “Can you chip in with whatever you can afford to help fight Shell’s dangerous plan for Arctic oil?”
The email alludes to the fact that they need ropes, slings and karabiners, so let me buy one. Or use the asks that Greenpeace already has including asking me to Save the Arctic by becoming a Life Supporter.
Or, best of all, ask me to help buy a Survival Pod that will be used in the Arctic to occupy an oil rig. That would be drama. That would take my relationship on. That would really keep me engaged.
I’ve blogged before about the ‘ask’, and spoke at the IOF convention earlier this month about them. The ask is the most important part of fundraising. So let’s get them right.
PS If you want to ‘chip in’ you can do it here. It may not be the best phrased ask ever, but we can help Greenpeace run more campaigns like this.
Or if you want to help buy the survival pod, that’s here.