A couple of days ago I wrote about the how the offer we make to the donor is more important than the ask we make for ourselves.

Millions of donors feel good about themselves because they have saved lives, stopped animals being cruelly mistreated, helped find a cure for cancer and so much more. Donors have a passion to make a difference, and we help them do it.

The world would be a worse place without us – not only for the causes we fundraise for but also for the donors we serve.

People who don’t speak to donors (and I bet there are lots of them in your charity) don’t often get this – so it’s our job to remind them. Bring donors into the charity, invite colleagues to donor events, make sure everyone listens when you have research presented back to you. Let everyone hear the passion that donors have.

That’s why fundraising is not a ‘necessary evil’ as someone described it to me the other day! We bring value to our donors that no-one else can. We bring joy into their lives too.

That’s not evil – that’s something that I am immensely proud of.