So it’s 2012. The fireworks have finished, Samoa has jumped forward a day and we have all made our resolutions.
For me, 2012 is going to be a year of change. I am leaving The Good Agency in February to work directly for charities, helping them (you?) to change their (your?) results.
It’s a scary time, but an exciting one. For now there are lots of things to sort out that I never imagined I’d be interested in. I’ve registered a company (Roger Lawson Consulting Ltd, original eh?), created a website (you’re looking at it) and got more involved in financial matters than is healthy.
I can’t wait to start the real work!
My new year’s resolution is to share my experience wider and this blog is going to a key part of this (along with speaking more). My blog isn’t going to be about me, but it will be my take on what is happening in our sector. I’ll look at research and reports and give my take on them. I’ll look at how people are fundraising and I’ll give you my opinion. And I’ll share my thinking on all things fundraising.
I’ll challenge you to think differently.
Most importantly, I’ll try to give practical advice that you can take and apply straight away. The ultimate aim is that there will be something in here that will help you to raise more money. After all, that’s what it’s all about.